Portfolio
See my latest work, which I either led or singlehandedly created.
HIGHLIGHTS
🔺 Growth Campaign
47,000 New Users in 48 hs - Polygon x Suku
• The Challenge: Ignite Twitter with excitement for the launch of Polygon 2.0, while promoting participants to download the Suku Wallet.• The Solution: We launched the first open-edition NFT collection minted directly on Twitter, funneling users into the Suku wallet.• The Results: Boy, did the world take notice. The campaign generated: 89,000+ social mentions, 47,000+ Suku wallets downloads, 50,000+ minted NFTs; ‘Polygon 2.0’ trended on Twitter; 22M+ impressions; the NFT collection hit the front page of OpenSea; 92% of the users who participated installed Suku Wallet.• My Role: I spearheaded the campaign’s strategy and created most of the satellite content (shared below 👇), including instructional videos, social media posts, and insightful blog articles.
🧲 Lead Magnet
Viral Email Mini-course: 10 Epic Real-world NFT Use Cases
• The Challenge: To grow Suku's email list pre-launch through thought leadership while warming the audience building trust and anticipation for the upcoming wallet launch.• The Campaign: I created a 10-day edu-email series unveiling ten of the most epic uses of NFTs. For users to get the link, they had to like and comment on the annoucement.• Funnel: Social media (paid + organic) > Landing page > Email drip > Warm up > Product Launch• The Result: Gathered 3K emails in 5 months (with a minimum budget), significantly growing Suku's email audience — played a crucial role in our pre-launch efforts and helped Suku reach 100K wallet users pre-launch.• My Role: Planned and singlehandedly executed the entire program.
🚀 Product Launch Video
Introducing Suku Wallet
• The Challenge: To support the product launch with a series of videos: One impactful promotional video that conveys the wallet's value prop and unique features + a battery of educational product walkthroughs.• The Result: We created around 6 videos to promote the launch of the Suku Wallet.• My Role: Developed the idea, wrote the script, and led the development, working closely with our brand designer and an external animation agency.
🟢 Rebranding + Websites
Company-wide Rebrand and Websites Development
• The Goal: To support Suku's new strategic target positioning and launch of Suku's wallet with a refreshed brand identity.• The Result: Successfully deployed a new brand identity and two websites, boosting community sentiment and significantly improving brand recognition in the Web3 community.• My Role: Managed the company-wide rebranding and development of two websites (Suku & Suku Wallet)
MORE
Educational Videos
See me in 'youtuber' mode.
• How to Sell NFTs on OpenSea With Suku Wallet: Watch now >
• Suku Wallet: 3 Game-changing Benefits: Watch now >
• How to Mint Suku-powered NFTs on Twitter Watch now >
• How to Transfer Out NFTs from Your Suku Wallet: Watch now >
Blog Articles
Some of the blogs I wrote.
• Suku's Quarterly Recap: Read Blog >
• Suku and Polygon Unleash NFT Craze on Twitter: Read Blog >
• Free-to-mint NFTs are Flawed: How To Launch One the Right Way Read Blog >
• Suku's Monthly Recap: Read Blog >
• How Suku is Redefining Crypto Wallets: Read Blog >
Resume
Over a decade of experience marketing in tech.
EDUCATION
• MBA, Business Analytics @ USU, San Diego, USA ('21)
• Associate Degree, Marketing Management @ UCLA, Los Angeles, USA ('18)
• Certificate, Entrepreneurship @ IAE, Buenos Aires, Argentina ('15)
• Bachelor's Degree, Industrial Design @ UBA, Buenos Aires, Argentina ('11)
EXPERIENCE
Florida St. (DeFi Infra)
Head of Marketing (May '24 - Present)
• Building...
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Suku (Web3 Infrastructure)
Head of Growth (Sept '21 - Dec '23)
• Developed and executed the Go-to-market strategy for Suku’s new Web3 wallet, achieving over 100K users pre-launch.
• Led all content marketing activities across multiple channels, drawing millions of eyes to our brand and products, cross-collaborating with agencies, contractors, influencers, and team members scattered around the globe.
• Managed a company-wide rebranding, significantly improving community sentiment and brand recognition in the Web3 space.
• Played a pivotal role in growing the community from 7K to 70K+ members through engaging campaigns and collaborations with other Web3 teams.
Brandly (B2B Saas)
Head of Marketing (May '20 - May '21)
• Led product marketing strategies, achieving a 150% revenue increase and 50% customer base growth.
• Boosted lead generation by 55% and organic traffic by 40% through SEO and SEM strategies.
• Enhanced user experience and feature adoption by leveraging analytical tools and creative skills.
• Developed and executed Brandly’s partnership program, securing valuable partners and customers.
Marketing Lead (May '20 - May '21)
• Developed analytics architecture and marketing automation systems, priming the company for frictionless growth.
• Conducted multi-channel marketing campaigns, acquiring the first 150 paying customers.
• Authored top-performing blog articles—ranking #1 on search engines and generating thousands of qualified leads at virtually zero cost.
Viggot (B2B Ecommerce)
Product Marketing Manager (Feb '15 - Jun '18)
• Successfully led GTM for a new e-commerce division, massively contributing to bottom-line growth.
• Boosted multi-channel sales by crafting effective collateral for the Business Dev team and improving the full customer’s journey, from ads to checkout.
About Me
Originally from Argentina and now living under the sunny skies of Los Angeles, I'm a bilingual Product and Growth Web3 Marketer with over a decade of experience in past-faced tech environments across Latin America and the United States.Why Crypto?
Born in Argentina, I've experienced firsthand financial challenges like hyperinflation and terrible monetary policies that ruin people's lives. That is why I deeply appreciate the transformational change of cryptocurrencies and decentralized systems, in general, to empower people and create a more leveled playing field.
What I bring to the table:
• Startup Experience: Building foundational ‘first-time’ programs at tech companies, now specializing in Web3.
• Product Narratives: Creating distinctive product and brand narratives that stand out.
• Go-to-marketing Strategies: Develoing and executing plans to launch and scale products successfully.
• User Acquisition & Community Growth: Building and nurturing engaged user bases. Retention of attention is the hardest part, but also the most fulfilling if achieved.
• Multi-Channel Content Marketing: Crafting and distributing engaging content across various channels, online and 'in the field'.
• Strategic Partnerships: Establishing collaborations that boost growth. I learned that few things can boost more growth than the right partnerships.Check out me resume →
With Charles Hoskinson @ Consensus '22
I was privileged to meet and chat with Charles Hoskinson— Ethereum's co-founder, and Cardano's founder.
Proud of our partnership with McLaren Auto
We showcased a magnificent McLaren in our booth at Consensus, drawing the attention of every single visitor.
Got to meet Ben Armstrong @ Miami DCentral '21
Ben and his team visited us at DCentral and briefly chatted about our mission and plans at Suku.
Let's connect.
Don't be shy.
Email me with the form below or DM me on Twitter.
The best work is done with friends.
Grow faster with done-for-you product marketing videos that don't break the bank.
Creating videos is hard, expensive, and time-consuming.
That's why I offer a video-as-a-service solution that plugs into your content marketing and product marketing teams so you can accelerate growth through video content — at a price you won't find anywhere else.
(Quick example 👇)
1 Video
$1,750
Early bird offer
$1,200
/per video
1 x 4k video up to 3 minutes long
Spokesperson
Script writing (from article or research)
Dedicated marketer
Simple graphics and animations
Youtube thumbnail
1 free revision
Branded props
Soundtrack and sound design
5 Videos
$1,300
Early bird offer
$900
/per video
5 x 4k video up to 3 minutes long
Spokesperson
Script writing (from article or research)
Dedicated marketer
Simple graphics and animations
Youtube thumbnail
1 free revision
Branded props
Soundtrack and sound design
10 Videos
$1,000
Early bird offer
$700
/per video
10 x 4k video up to 3 minutes long
Spokesperson
Script writing (from article or research)
Dedicated marketer
Simple graphics and animations
Youtube thumbnail
1 free revision
Branded props
Soundtrack and sound design
Examples
I've done product demos, tutorials, community guides, and more.
• Promotional: Watch now >
• Product Launch: Watch now >
• How-to / Tutorial: Watch now >
Why choose me to create your videos?
My video-as-a-service solution is an antidote to the subpar DIY videos and the outdated video agency model.
With Alejo
Under 10-day delivery for complex videos
Affordable and transparent pricing
A dedicated marketing expert
High-quality scripts that work
Video subscription for weekly videos
Start/stop at any time - clear expectations
Traditional agencies
Months spent in production
Hidden pricing and 3x more expensive
Wasted weeks spent in casting
Generalist video knowledge
Long production cycles
Locked-in retainers with higher bills
Schedule a Call
Get on a call with me, Alejo. I'll answer any of your questions about our process, pricing, or anything else really.
Contact Me
Got questions?
I'll get back with answers about our process, pricing, etc.