Portfolio
See some of my latest work, which I either led or singlehandedly created.
HIGHLIGHTS
🔺 Pre-launch Growth Campaign
47,000 New Users in 48 hs - Polygon x Suku
• The Challenge: Ignite Twitter with excitement for the launch of Polygon 2.0, while promoting participants to download the Suku Wallet.• The Solution: We launched the first open-edition NFT collection minted directly on Twitter, funneling users into the Suku wallet.• The Results: Boy, did the world take notice. The campaign generated: 22M+ impressions; 89,000+ social mentions, 47,000+ Suku wallets downloads, 50,000+ minted NFTs; ‘Polygon 2.0’ trended on Twitter; the NFT collection hit the front page of OpenSea; 92% of the users who participated installed Suku Wallet.• My Role: I spearheaded the campaign’s strategy, led the execution, and created most of the satellite content (shared below 👇), including instructional videos, social media posts, blogs, and PR.• Budget: Approx. 5K USD (very low)
🧲 Lead Magnet
Viral Email Mini-course: 10 Epic Real-world NFT Use Cases
• The Challenge: To grow Suku's email list pre-launch through thought leadership while warming the audience building trust and anticipation for the upcoming wallet launch.• The Campaign: I created a 10-day edu-email series unveiling ten of the most epic uses of NFTs. For users to get the link, they had to like and comment on the announcement on social media.• Funnel: Social media (paid + organic) > Landing page > Email drip > Warm up > Product Launch.• The Result: Gathered 3K emails in 4 months, significantly growing Suku's email audience — played a crucial role in our pre-launch efforts and helped Suku reach 100K wallet users pre-launch.• My Role: Planned and singlehandedly executed the entire program, with help of a copywriter contractor.• Budget: Insignificant
🎥 Product Launch Videos
Introducing Suku Wallet
• The Challenge: To support the product launch with a series of videos: One impactful promotional video that conveys the wallet's value prop and unique features + a battery of educational product walkthroughs.• The Result: We created around 6 videos to promote the launch of the Suku Wallet.• My Role: Developed the concept, wrote the script, and led the development, working closely with our brand designer and an external design agency.
🟢 Rebranding + Websites
Company-wide Rebrand and Websites Development
• The Goal: To support Suku's new strategic pivot, positioning, and launch of Suku's wallet with a revamped brand identity.• The Result: Successfully deployed a new brand identity and two websites, boosting community sentiment and significantly helping improve our brand recognition in the Web3 community.• My Role: Led the company-wide rebranding, managing a design agency and contractors to revamp websites and strengthen our messaging and brand identity.
MORE
Educational Videos
See me in 'youtuber' mode.
• How to Play One World One Dollar: Watch now >
• How to Sell NFTs on OpenSea With Suku Wallet: Watch now >
• Suku Wallet: 3 Game-changing Benefits: Watch now >
• How to Mint Suku-powered NFTs on Twitter Watch now >
• How to Transfer Out NFTs from Your Suku Wallet: Watch now >
Blog Articles
Some of the blogs I wrote.
• Suku's Quarterly Recap: Read Blog >
• Suku and Polygon Unleash NFT Craze on Twitter: Read Blog >
• Free-to-mint NFTs are Flawed: How To Launch One the Right Way Read Blog >
• Suku's Monthly Recap: Read Blog >
• How Suku is Redefining Crypto Wallets: Read Blog >
Resume
Over a decade of experience marketing tech products.
EDUCATION
• MBA, Business Analytics @ USU, San Diego, USA (2021)
• Associate Degree, Marketing Management @ UCLA, Los Angeles, USA (2018)
• Certificate, Entrepreneurship @ IAE, Buenos Aires, Argentina
• Bachelor's Degree, Industrial Design @ UBA, Buenos Aires, Argentina
EXPERIENCE
Stealth Project (Meme Coin)
Marketing Advisor (Oct '24 - Present)
• Guiding the marketing strategy for an upcoming meme coin, gearing up for a much anticipated launch.
• Secured a Foundation grant and strong backing from key ecosystem players, boosting project credibility.
• Building buzz and engagement pre-launch, leveraging creative content and strategic partnerships.
• Collaborating closely with the team to fine-tune brand and lore, aligning with market trends and community vibes.
GONDI (DeFi Lending Protocol)
Head of Marketing (Apr '24 - Oct '24)
• Developed and led a new marketing strategy, boosting growth that secured the protocol’s #1 rank in TVL and volume, while cranking up market presence and adoption.
• Successfully launched a major product upgrade, significantly contributing to $40M in outstanding loans and $150M in gross transaction volume.
• Directed lead generation and go-to-market plans, growing the dApp user base and sparking brand engagement.
• Managed end-to-end marketing campaigns—including social media, content creation, and strategic partnerships—to maximize reach and influence.
Suku (Web3 Infrastructure)
Head of Growth (Sept '21 - Dec '23)
• Developed and executed the Go-to-market strategy for Suku’s new Web3 wallet, achieving over 100K users pre-launch.
• Led all content marketing activities across multiple channels, drawing millions of eyes to our brand and products, cross-collaborating with agencies, contractors, influencers, and team members scattered around the globe.
• Managed a company-wide rebranding, significantly improving community sentiment and brand recognition in the Web3 space.
• Played a pivotal role in growing the community from 7K to 70K+ members through engaging campaigns and collaborations with other Web3 teams.
Brandly (B2B Saas)
Head of Marketing (May '20 - May '21)
• Led foundational marketing strategies, driving a 150% revenue increase and 50% growth in the customer base.
• Boosted lead generation by 55% and increased organic traffic by 40% through targeted SEO and SEM efforts.
• Enhanced user experience and feature adoption by utilizing data analytics and creative solutions.
• Developed nd executed Brandly’s partnership program, securing strategic partners and high-value customers.
Marketing Lead (May '20 - May '21)
• Developed analytics architecture and marketing automation systems, priming the company for frictionless growth.
• Conducted multi-channel marketing campaigns, acquiring the first 150 paying customers.
• Authored top-performing blog articles—ranking #1 on search engines and generating thousands of qualified leads at virtually zero cost.
Viggot (B2B Ecommerce)
Product Marketing Manager (Feb '15 - Jun '18)
• Successfully led GTM for a new e-commerce division, massively contributing to bottom-line growth.
• Boosted multi-channel sales by crafting effective collateral for the Business Dev team and improving the full customer’s journey, from ads to checkout.
About Me
Living under the sunny skies of Los Angeles, I'm a bilingual (English & Spanish) Product and Growth Web3 Marketer with over a decade of experience in fast-paced tech environments across Latin America and the United States.Why Crypto?
Growing up in Argentina, I witnessed firsthand the rollercoaster of high inflation, flawed monetary policies, and the pitfalls of centralized, opaque systems. This lit a fire in me for decentralized economies and systems. I genuinely believe they can drive meaningful change, empower individuals, and make the world a fairer place. Plus, working in crypto is just fun.
What I bring to the table:
• Startup Experience: Proven success in building '0 to 1' programs at tech companies, now specializing in Web3.
• Strategic Marketing Leadership: Leading the charge in developing and executing innovative marketing strategies that launch, promote, and scale products.
• Product Narratives: Crafting standout product and brand stories that hit home with target audiences and spark action.
• User Acquisition & Community Growth: Driving user engagement and growth through creative campaigns, compelling content, awesome events, and strategic partnerships.
• Multi-Channel Content Marketing: Delivering impactful content across digital and in-person channels to maximize reach and vibes.
• Strategic Partnerships: Building collaborations that supercharge growth. My secret sauce? Creating win-win-win partnerships (team, partners, users).
With Charles Hoskinson @ Consensus '22
I was privileged to meet and chat with Charles Hoskinson— Ethereum's co-founder, and Cardano's founder.
Proud of our partnership with McLaren Auto
We showcased a magnificent McLaren in our booth at Consensus, drawing the attention of what felt like every single visitor.
Got to meet Ben Armstrong @ Miami DCentral '21
Ben and his team visited us at DCentral and briefly chatted about our mission and plans at Suku.
Let's connect.
Don't be shy.
Email me with the form below or DM me on Twitter.
The best work is done with friends.
Grow faster with done-for-you product marketing videos that don't break the bank.
Creating videos is hard, expensive, and time-consuming.
That's why I offer a video-as-a-service solution that plugs into your content marketing and product marketing teams so you can accelerate growth through video content — at a price you won't find anywhere else.
(Coming soon 👆)
1 Video
$1,750
Early bird offer
$1,200
/per video
1 x 4k video up to 3 minutes long
Spokesperson
Script writing (from article or research)
Dedicated marketer
Simple graphics and animations
Youtube thumbnail
1 free revision
Branded props
Soundtrack and sound design
5 Videos
$1,300
Early bird offer
$900
/per video
5 x 4k video up to 3 minutes long
Spokesperson
Script writing (from article or research)
Dedicated marketer
Simple graphics and animations
Youtube thumbnail
1 free revision
Branded props
Soundtrack and sound design
10 Videos
$1,000
Early bird offer
$700
/per video
10 x 4k video up to 3 minutes long
Spokesperson
Script writing (from article or research)
Dedicated marketer
Simple graphics and animations
Youtube thumbnail
1 free revision
Branded props
Soundtrack and sound design
Examples
I can create your product demos, tutorials, community guides, and more.
• Promotional: Watch now >
• Game tutorial: Watch now >
• Product Launch: Watch now >
• How-to use Wallet: Watch now >
Why choose me to create your videos?
My video-as-a-service solution is an antidote to the subpar DIY videos and the outdated video agency model.
With Alejo
Under 10-day delivery for complex videos
Affordable and transparent pricing
A dedicated marketing expert
High-quality scripts that work
Video subscription for weekly videos
Start/stop at any time - clear expectations
Traditional agencies
Months spent in production
Hidden pricing and 3x more expensive
Wasted weeks spent in casting
Generalist video knowledge
Long production cycles
Locked-in retainers with higher bills
Schedule a Call
Get on a call with me, Alejo. I'll answer any of your questions about our process, pricing, or anything else really.
Contact Me
Got questions?
I'll get back with answers about our process, pricing, etc.